From whatever logo file you have

Logo Digitising for Embroidery

Most logos turn up as a website JPG, a PDF from the designer or a photo of the van signage. Whatever you have, a digitiser redraws it as stitches and sends back a file for your machine: DST, PES, EXP or any other format. Each logo has one flat AUD price set by how complex it is, from a plain wordmark to a detailed club crest. Standard delivery is 4 to 8 hours, with a stitch preview and unlimited revisions.

Works from a JPG, screenshot or vector file
Priced by complexity, never by stitch count
Sized in mm for the garment and position
Digitising since 2015
Send us your logo
Any file, any quality: we rebuild it in stitches
From A$10 per design
Redrawn by hand, never auto-converted from pixels
Sized in millimetres for the position you choose
Small text and gradients flagged before we start

Free quote, nothing to pay now. Need rush, formats or notes? Use the full form

Flat
AUD price per logo
All
Machine formats included
Unlimited
Revisions, no time limit
75 to 90 mm
Typical left chest width
4 to 8h
Standard delivery
At a glance

Logo digitising in brief

What it isYour logo redrawn as stitch objects, with direction, underlay, density and colour order set for one garment and one size
Artwork we can useAI, EPS, PDF, SVG, PNG, JPG, a screenshot, or a photo of a business card, sign or existing uniform
Complexity tiersSimple (text, 1 to 3 colours), Medium (fills, 4 to 8 colours), Complex (crests, 8 or more colours). See the price table below
PositionsLeft chest, cap front, sleeve, full back: each size is its own build
Files deliveredDST, PES, EXP, JEF, VP3 or your machine's format, plus a stitch simulation preview
What we check firstLettering too small to stitch, gradients, hairline strokes and taglines
TurnaroundStandard 4 to 8 hours, rush 2 to 4 hours, super rush 1 to 2 hours, 24/7
From any artwork

Your logo is redrawn, not run through a converter

We never feed your logo into an automatic converter. A digitiser looks at each part of it (the lettering, the icon, the border) and decides which stitch type suits it, which way the stitches should run and what support they need underneath. The file is then checked by a second digitiser before it goes to you.

Because the logo is rebuilt from its shapes, a low-resolution image is usually fine. If any wording is too blurry to read, we ask you to confirm it rather than guess. It is also why converter output often looks right on screen and then puckers on the garment: our page on turning an image into an embroidery file explains the difference.

Putting the same logo on caps or bucket hats? That is a separate build, covered on the cap and hat page. For screen printing, signage or vinyl you need vector artwork instead: see vector art for print.

Putting one logo across a whole uniform range? See uniform programmes for matched sets, or workwear for builds per fabric.

What we build in
01
Lettering made for thread
Serifs, the small gaps inside letters and fine strokes are adjusted so the name still reads when it is stitched rather than printed.
02
The right stitch for each part
Satin for text and borders, fill for larger shapes and run stitch for fine detail, each with its own angle and underlay.
03
Built for one size
Density and detail are set for the finished size in millimetres, so the logo holds up in the position you order it for.
Position sizes

Typical logo sizes by position

Every position is its own build. Tell us which ones you need and we size each file to suit.

PositionTypical sizeMore detail
Left chest (polos, work shirts, jumpers)75 to 90 mm wideLeft chest logo sizing
Cap front (standard frame)About 55 mm high by 125 mm wideCap and hat files
Full back (jackets, hoodies)Up to about 380 mm wideJacket back digitising
Sleeve and small textDepends on the letteringSmall lettering and sleeves
Before we start

What we will point out in your logo

  • Lettering too small to stitch: we suggest a larger size, a heavier weight or leaving that line out
  • Gradients and drop shadows: thread is one solid colour, so blends become stepped colour bands (or a Coloreel file if your embroiderer runs one)
  • Taglines under the logo: usually unreadable at chest size, so we offer a version without
  • Hairline outlines: thickened or taken out so they do not break up
  • Blurry wording: we ask you to confirm the text before we build it
Pricing

What logo digitising costs

Logos are priced by complexity in Australian dollars, never by stitch count.

Logo typePriceNotes
SimpleA$10Text or a wordmark in 1 to 3 colours
MediumA$15Fills, icons and 4 to 8 colours
ComplexA$22Crests, badges, fine detail or 8 or more colours
Cap or hat version of your logoA$12Centre-out file sized to your cap frame
Rush (2–4 hours)+50%Added to the base price of the design
Super rush (1–2 hours)+50%Added to the base price of the design

Flat rate per design, not per 1,000 stitches. Every price includes all machine formats, a stitch simulation preview and unlimited revisions with no time limit. Standard delivery is 4–8 hours, 24/7.

What to send

What we need for your logo

  • The logo in the best file you have: vector is ideal, but a JPG or screenshot is fine
  • Position: left chest, cap front, sleeve, full back or somewhere else
  • Finished size in millimetres, width or height
  • Garment and fabric: polo, work shirt, hoodie, jumper, jacket or cap
  • Thread colours or Pantone references, if you have them
  • Machine format: DST, PES, EXP or your machine brand
How it works

From logo file to stitch file

Upload the logo
Any file type, with the position, size in mm and garment.
We check it and redraw it
Small text, gradients and thin lines are flagged, then a digitiser builds the logo in stitches and a second digitiser checks it.
Approve the preview
A stitch simulation in your thread colours. Ask for as many changes as you need.
FAQs

Logo digitising questions

Yes. We redraw the logo in stitches rather than converting the pixels, so a screenshot or phone photo is enough. If any small text is unreadable we will ask you to confirm the wording.
Only close to the size it was built for. A big change in size needs different density and detail, so we build a separate version for each size and position you use, for example a 75 mm chest logo and a 300 mm jacket back.
Yes. Caps and hats are stitched from the centre outwards on a curved front with less height to work with, so the same logo is built as its own cap file. See cap and hat digitising.
Digitising produces a stitch file for an embroidery machine. Vector conversion produces scalable artwork for printing, signage and vinyl. If your logo will be embroidered and printed, you need both: see vector conversion.
Standard embroidery thread is one solid colour, so a gradient becomes stepped colour bands or is simplified. If your embroiderer runs a Coloreel unit, a Coloreel file can stitch a true gradient.
Usually it was auto-converted, or built for a different size or fabric. We rebuild it for your position, or you can send the existing file for a free check first: see fixing an embroidery file.
Each logo has one flat AUD price set by its complexity, from A$10 for a simple wordmark, with every machine format and unlimited revisions included. See the price table on this page or the full price list. Rush (2 to 4 hours) and super rush (1 to 2 hours) each add 50%.

Want to have a go yourself first? Our step-by-step guide covers the software and the choices a digitiser makes. How to digitise a logo β†’

Send your logo and where it is going

Upload any version of the logo with the position and size in mm, and we will send back a hand-built stitch file at one flat AUD price per design.

Works from a JPG, screenshot or vector file
Small text and gradients flagged before we start
Unlimited revisions, no time limit

New registered business? Your first design is free: one Simple or Medium design at standard turnaround. How the free first design works
Ordering for clients or in volume? See trade & distributor accounts.

1
Standard: 4–8 hours
Flat price per design, 24/7
2
Rush: 2–4 hours
+50% on the base price
3
Super rush: 1–2 hours
+50% on the base price
Upload your logo β†’

Invoiced by Zorixo Ventures, LLC Β· prices in AUD

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