Why can't a JPG be converted straight into a PES file?

PES stores stitches, not pixels. It's the native embroidery format for Brother machines (and Baby Lock), recording where every stitch goes, the jumps and trims between areas, and a thread colour for each colour change. A JPG only records coloured pixels, so there's nothing in it for the machine to stitch.

The picture has to be digitised: satin, fill or running stitch chosen for each shape, stitch angle and density set, underlay added to hold the fabric, and shapes widened slightly because stitching draws fabric in. A "JPG to PES converter" is really an automatic digitiser, which is why results vary so much. Our full guide to converting images to embroidery files goes deeper, and embroidery file formats explained compares PES with DST, VP3 and JEF.

What size should my design be before I digitise it?

Settle the finished size first, and keep it inside your machine's embroidery area.

  • Embroidery area isn't hoop size. The stitchable area is smaller than the outside of the hoop frame. Your manual gives the maximum embroidery area for your model in millimetres; work to that.
  • Digitise at real size. Density, satin widths and small lettering are set for one size. Scaling a finished PES up or down by a lot changes how densely it stitches and can cause puckering, gaps or letters that fill in.
  • Mind the small print. Hatch's lettering guide recommends about 6 mm (0.25 in) as a minimum height for common fonts (Hatch Embroidery). A club name that fits a 100 × 100 mm hoop may still be too small to stitch cleanly.

What are the ways to get a PES file from a JPG?

Four realistic routes, from free and hands-on to done for you.

Free · you digitise
Ink/Stitch

Open-source extension for Inkscape. Saves PES, DST, JEF, EXP, VP3 and XXX (file formats). Full control, but a real learning curve.

Paid software
Brother PE-DESIGN

Brother's own software, where Auto Punch creates an embroidery pattern from an image (Brother support). The PE-DESIGN 11 trial can't save, export or transfer designs (Brother).

Fast · automatic
Online JPG to PES converters

Quick automatic output. Some preview free and charge for the machine file, such as SewFlow. Always check the result and stitch a test.

Done for you
Hand-digitised PES

A PlixaLabs digitiser builds the file for your hoop and fabric. One flat price per design with a VAT invoice, back in 4–8 hours, all formats included.

How do I turn a JPG into a PES file with Ink/Stitch?

Trace or redraw the image as vector shapes, set the stitches, then save a copy as PES. A short version of the Ink/Stitch workflow:

  1. Install Inkscape and Ink/Stitch (Windows, macOS or Linux).
  2. Import the JPG and set the page to your finished size in millimetres, inside the embroidery area.
  3. Make vector shapes with Path > Trace Bitmap, or redraw them; simplifying the image first gives a cleaner trace.
  4. Set stitch types in the Params dialog: satin for text and borders, fill for larger areas, running stitch for fine lines.
  5. Simulate, close gaps, shorten jumps and set thread colours.
  6. Choose File > Save a copy, pick PES, and stitch a test on similar fabric with the same stabiliser.

Every step is covered in detail in the Ink/Stitch section of our image conversion guide.

How do I get the PES file onto my Brother machine?

Normally by USB stick, or by wireless or app transfer on models that support it. Your manual says which your machine offers. If the design won't appear, the usual culprits are:

  • a design bigger than the machine's embroidery area;
  • a file saved somewhere the machine doesn't look;
  • a file type or design your model doesn't accept.

Before stitching, open the file in software or a viewer and check its size, colour stops and any long jumps; our guide to checking an embroidery file before sewing explains what to look for. If your embroiderer has sent a DST rather than you starting from a JPG, you don't need digitising at all: see DST to PES conversion.

Does it matter if my image is a PNG, JPEG or screenshot?

Picture quality matters more than file type. A PNG with a transparent background saves a step, as software won't try to stitch the background. JPEGs often have fuzzy, blocky edges around lettering. Screenshots and images saved from social media or a school website are usually far too small to digitise cleanly at 100 mm wide. If there's a vector original (AI, EPS, SVG or PDF), ask for it.

Is my image ready for a PES file?

The free image-to-embroidery checker flags low resolution, too many colours and small detail at your finished size.

Check my image →

Can you make the PES file for me?

Yes. Send the image with your Brother model, hoop size and the fabric you're stitching on, and a PlixaLabs digitiser builds the file by hand for that size.

WhatPlixaLabs
Price per designFlat price per design, set by complexity, not per 1,000 stitches (full price list)
TurnaroundStandard 4–8 hours · Rush 2–4 hours (+50%) · Super rush 1–2 hours (+50%) · 24/7
FormatsEvery format you need (DST, PES, JEF, EXP, VP3, XXX and others) at no extra cost
RevisionsUnlimited, with no time limit
PreviewStitch simulation preview included
First designFree for a new registered business: one Simple or Medium design at standard turnaround (embroidery digitising or vector conversion)
Who does the workDigitisers employed by our group company in Bengaluru, India. No auto-digitising, no marketplace freelancers.
InvoiceVAT invoice from Zorixo Ventures Ltd (VAT GB 506 4612 12), prices in GBP

For a registered business ordering for the first time, the first design is free. Logos for polos, fleeces and caps are covered on our logo digitising page. Got a PES that stitches badly? We can also fix existing files: send it with your quote request.

JPG to PES: FAQs

Not directly. A JPG is a picture and a PES file is a set of stitch instructions, so the image has to be digitised into stitches first, either by you in free software such as Ink/Stitch, by an automatic converter, or by a digitiser.
Yes. Ink/Stitch for Inkscape is free and saves PES files, but you do the digitising yourself. Free online converters are quicker, but their automatic results usually need tidying, and some charge to download the file.
No. Brother embroidery machines stitch from stitch files such as PES. A JPG has to be digitised into stitches before the machine can use it.
Digitise at the exact finished size in millimetres, within the maximum embroidery area in your machine manual. Resizing a stitch file a lot afterwards changes its density and can cause puckering or gaps.
Usually because the design is bigger than the machine's embroidery area, the file isn't saved where the machine looks, or the file isn't one your model supports. Your manual lists the file types and design sizes your machine accepts.
Brother's trial page for PE-DESIGN 11 lists saving designs, exporting to other formats and transferring designs to a machine among the features not available in the trial, so it is only for trying the software.

Brother, Baby Lock and PE-DESIGN are trademarks of their owners, used here descriptively. PlixaLabs isn't affiliated with Brother, Baby Lock, Inkscape, Ink/Stitch, Hatch or SewFlow.